Goodee Named One of the Most Innovative Companies of 2021

Byron and Dexter Peart, Founders of Goodee, one of the most innovative companies of 2021
Byron and Dexter Peart, Founders of Goodee [Photography Credit: Richmond Lam, for Goodee x KOTN]
In its March/April 2021 issue, Fast Company listed Goodee, a Certified B Corporation, as one of the 10 most innovative fashion and style companies of 2021.
Fast Company’s annual report on the most innovative companies is an essential source for recognizing the organizations that are transforming industries and shaping society.
Amongst the most innovative fashion and style companies of the year, Lululemon, Hermès, Gucci and Telfar. Goodee was listed as the fifth company. It received the accolade for eradicating Eurocentric design as well as elevating the voices and work of marginalized artisans and designers.
Founded in 2019 by entrepreneur twins Byron and Dexter Peart, Goodee is an online marketplace offering essential homewares and lifestyle products that are sustainable and ethically made from around the world. With the intent of elevating the great design of cultures and communities that tend to be side-lined in Western countries, Goodee’s products are carefully selected, assessing every aspect of production – from materials and labor practices to environmental impact.
“With this new venture, they [Goodee] are focused on curating products that achieve an important social good. Each product features a logo that highlights a particular mission, such as poverty reduction, gender advocacy, nature conservancy, and carbon reduction,” reports Fast Company.
UPPL is proud to have contributed to Goodee’s vision and communication strategy from the very beginning.
Applying structural and creative thinking, we sparked ideas and implemented high-profile partnerships that gave Goodee the necessary push to build a community and deploy into the world.
Among the initiatives, we worked on were Goodee’s participation at the UN’s Annual Environmental Assembly in Kenya with the UN Ethical Fashion Initiative, a pop-up at Montreal’s avant-garde PHI Center, a cross-marketing campaign for a best-selling product with KOTN, as well as storytelling elements around Goodee’s pop-up at the Whitney Museum in New York City.

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